Open Houses – effective? or waste of time?
When you first put your house up for sale most people want to show off all the great features of their home through an open house. Properly done these can be extremely effective in promoting your house and getting qualified buyers. However, as with most marketing techniques there are certain tactics that work.
Keep in mind the purpose of an open house is to meet people. It is rare that anyone from your open house will actually purchase your home. Rather, it’s about meeting others who can refer qualified buyers to you. This could be from the real estate community, so you should be prepared to deal with Brokers who visit your open house.
Preparing your property is critical to any social occasion. First, put all of the valuables away. Since you are inviting the public into your home, please put away all of the jewelry, electronics or other easily stolen merchandise out of sight. Your home should be cleaned and looking like you were having 40 guests over for dinner.
Prepare a quality brochure as a handout. Most people want to walk through a house with the facts and figures in their hand so they can comment on the property to their friends or family. Do not follow people around. Set up the fliers in a central location. Include a list of other properties that have sold and closed in the immediate neighborhood. This establishes your asking price and gives you superior knowledge.
Post small placards outside a room highlighting specific features, like walnut flooring, travertine tile, granite counter tops, steam shower, five piece bathroom, etc. Include details on the builder if they are active in the area and establish your knowledge of the neighborhood. If there is a homeowners association, include the details including the dues and what they cover.
Keep in mind you are there to meet people so having a guest register book or some other way to gather names is the best method. Then after the open house you can follow up with them so see if they know someone who might be interested in your property. If you have Real Estate brokers stop by, gather their cards and tell them to get back to you if they have buyers. Or, you can use the open house process as a way to interview prospective broker to represent you.
Open Houses work if they are done properly, so next time you need advice, contact Paul Larson at Wonderful Denver Homes.com